Trigger Edge is an award-winning production house known for its bold storytelling and seamless execution. We specialize in delivering high-impact campaigns for brands and entertainment clients across every platform, driven by insight and elevated by craft. As an integrated production house, we combine creative vision and technical excellence, turning big ideas into compelling visual experiences, from concept development to final output.

WHAT SETS US APART: Cross-functional team and the industry's finest talent • Seamless alignment with agency and brand vision • A portfolio that blends artistry with commercial impact • Recognition across national and international award circuits

WHAT WE DO: Live Action • TVCs • Promos • Music Videos • Title Sequences • VFX • Animation • Full-Service Production

WOurrk

1

URI - PIRACY PE SURGICAL STRIKE

Piracy has always been a pertinent issue faced by the film and broadcast industry. With our campaign for Uri- The Surgical Strike, we carried out a mission that helped amend the Indian Piracy law in just 22 days A law that wasn't amended in 67 years. On the release day of the film, we uploaded a file of the "leaked film" on various torrent websites. Anyone that downloaded the fake film, would instead receive a video message from the actors.

The campaign resulted in over 20,000 downloads, generating over 1.5 Million earned media and 730,000 engagements and won multiple accolades.

2019 Cannes Bronze – URI (Edge + Marketing)
2020 Promax OTT Digital Game Changer of the Year
2020 TalentTrack Best Digital Ad Film
2020 Shark Awards Gold
2020 Effie Awards Entertainment Marketing Silver
2020 Effie Awards Digital Marketing Silver
2020 Effie Awards Experiential Marketing

2

JACK & JONES The campaign aimed at creating a long-term, strong value connection with the Target audience that goes beyond ‘Fashion' and its product attributes. Ranveer Singh, known for his unmatched enthusiasm and energy, embodies a spirit that perfectly aligns with JACK & JONES, a brand that prides itself on being edgy and rebellious. Before the release of the film "Gully Boy," which showcased the underground rap scene, JACK & JONES recognized the growing popularity of rap among the youth. The lyrics of the rap are strong and snappy, inviting individuals to break free from societal expectations and follow their hearts, disregarding the opinions of others ("Log kya kahenge"). The message encourages individuals to celebrate their authenticity and fearlessly pursue their dreams. The campaign was awarded the 2016 ET Best Marketing Campaign.

3

TAJ: DIVIDED BY BLOOD In 2023, Zee5 launched their biggest show Taj, Divided by Blood, a period drama based on the Mughal Dynasty and their bloody battles of succession. This posed a different challenge to our team. Audience are vary of boring period dramas. They have developed appetite for dramas that are dark with flawed characters, dysfunctional families and forbidden relationships. So was Taj, Divided by Blood. To position this rightly with the audience, the team conceptualized a never before seen or heard, ‘Main Tajdaar', a VFX music video with Hindustani Rap song. An international crew was deployed by us for the VFX film, while the rap song was helmed by a singer who had just created waves in the Hip-Hop reality show ‘MTV Hustle’ .The rap anthem, "Mai Tajdaar," set the internet abuzz, captivating young netizens who were drawn into the series with the captivating music and stunning VFX, winning us multiple accolades - 2023 Promax Asia Gold , 2023 Promax India Silver, 2023 Digital Impact Awards Bronze, 2023 Screen XX Ad Gully Gold.