At Hakuhodo India, we don’t just work – we collaborate to create new dishes, served with a helping of unique perspectives and creativity.
Founded in 1895, we are a global integrated marketing solutions company.
In India, we partner with leading Indian and Japanese clients to provide a consistent customer experience across touch-points; helping create not just iconic brands, but also help build highly successful businesses.
Gurgaon - : As part of its significant growth strategy in India, Hakuhodo INC, Japan’s second largest advertising company has acquired AdGlobal360 for an undisclosed sum. AdGlobal360 was ranked as the fastest growing MarTech Company in 2019 by Deloitte (link).
AdGlobal360 is Hakuhodo’s first acquisition in India as it seeks to enhance its technology and digital footprint.
Welcoming AdGlobal360 to the Hakuhodo Group Kosuke Kataoka, Managing Director, Hakuhodo India, said,
Hakuhodo is one of the few agencies in India that offers communication and business solutions to clients, not through specialist silos, but by integrating skill sets into a single structure. So after working with AdGlobal360 for over 5 years, we realised that not only did they bring complementary skills, but also that there was the cultural fit that we were seeking.
At Hakuhodo, we take pride in not just being our client’s communication partner, but their partner in delivering the right customer experience right through the entire purchase journey.
Founded in 2009, AdGlobal360 is headquartered in Gurgaon, India with a current employee strength of 460 plus. The company offers end to end digital solutions to a plethora of brands across industries. Confirming the deal, Rakesh Yadav, CEO AdGlobal360 said,
“We are a digital marketing agency, which is rooted in a very solid technological foundation. We believe client-agency partnership of the future will not just be a story of integrating communication and customer touch-points, but also in seamlessly integrating marketing with the client’s technology infrastructure. This is what is going to make insights more meaningful and actionable. This is a common vision we share with Hakuhodo.”
New Delhi - 5th February 2020 - Hakuhodo is thrilled to announce that its digital interactive film for XL6 'Hello Ranveer' created by Hakuhodo.Sync and AdGlobal360 won a bronze at the IAMAI 2020 Indian Digital Awards in the Online Interactive Marketing category!
The IAMAI Indian Digital Awards are a symbol of digital excellence and the accolades given are held in high regard. The awards were founded in 2019 to recognise agencies that create impact with innovative digital campaigns.
Honda Motorcycle & Scooter India has awarded its creative duties for two of its prime products, Honda Dio and Honda Shine to Hakuhodo.Wyng post a meticulous, multi-agency pitch. The agency's Delhi office bagged the mandate, thanks to a distinctive approach to their strategy. With the objective to make Honda the LEADER of the BS VI Era, Hakuhodo gears up to break the clutter and churn out some game-changing work.
‘Honda Dio, with the new edgy & sporty look qualifies to have the ‘cool’ tag and already has the cult status among its target audience. Hakuhodo, with their aggressive strategy and creative, pegged Honda Dio as a ‘friend’ to the youth that encourages them to keep doing what defines them. Thereby encouraging the young Indians to embrace the “Keep Dioing It” culture of Honda Dio.
On the other hand, Honda Shine, which is a bike for every commuter in tier-2 tier-3 cities, needed a much fresher approach among the hackneyed communication we see on a daily basis. While the objective was to make Shine a ‘More Premium, More Comfortable’ bike, Hakuhodo took it a whole notch above and made a bold statement which the market will soon see in the new campaign.
The scope of work for both brands encapsulates the traditional mediums and other innovative outputs.
It is indeed a proud moment to welcome one of the most prestigious brands in the world, Honda, into the Hakuhodo India family.
A little recognition goes a long way! Hakuhodo is thrilled to announce that its digital campaign for Maruti Suzuki India Limited – ‘Always On SEM’ created by Hakuhodo.Sync and AdGlobal360 was awarded a Bronze at the IDMA 2020 in the Best PPC category!
The IDMA - Indian Digital Marketing Awards, founded in 2010, recognizes, celebrates and encourages exceptional work in the 360-degree digital media space.
An award is the best reward for hard work. Hakuhodo takes great pride in announcing that our campaign, 'Vitara Brezza Facelift Launch' for Maruti Suzuki, crafted by Hakuhodo.Sync and AdGlobal360 was conferred the Bronze at Maddies 2020 in the Launch of Product/Service category.
Exchange4media Mobile Awards, popularly known as The Maddies recognises impactful marketing stories that employ an effective mobile marketing strategy and are awarded based on innovation, concept, execution and results.
Hakuhodo takes great pleasure in announcing a hattrick of wins at IAMAI awards for our work across the digital spectrum for Maruti Suzuki. A Gold in the category Best Mobile Search Campaign was followed by a Silver in the category Best Use of Mobile for Content Marketing for the New 2020 Dzire - Facelift Launch. The Bronze in the Best Use of AR/VR in a Marketing Campaign category for the Facebook AR Blink, Rotate & Zoom Experience we created for the all-new Vitara Brezza was the final addition to our award kitty.
Founded in 2009, IAMAI Indian Digital Awards aim to celebrate organizations, teams and practitioners who have surpassed landmarks and delivered successful business outcomes using digital as a medium. Today, these awards are considered one of the most esteemed accolades in India and are a true symbol of digital excellence.
The winning streak continues!
Hakuhodo is thrilled to announce that its digital campaign for Maruti Suzuki India Limited’s S-Cross has been awarded a Bronze at the IDMA 2021 in the ‘Best use of AR/VR’ category! Co-created by Hakuhodo.Sync and AdGlobal360, this campaign is another feather in their cap!
IDMA - Indian Digital Marketing Awards, founded in 2010, recognizes, celebrates and encourages exceptional work in the 360-degree digital media space.
Working hard and relishing a win is the best feeling ever.
Hakuhodo’s digital campaign for Maruti Suzuki India Limited’s, Vitara Brezza, has been awarded a Silver at Sammies 2021 under the ‘Best use of AR/VR’ category. This campaign was crafted by Hakuhodo Sync and AdGlobal360.
SAMMIE, an award show conceived by AliveNow & Social Samosa, is a tribute to the creative minds across agencies who sweat and toil to build successful brands on social media using diverse marketing approaches.
What’s better than an award win?
Two award wins of course!
Hakuhodo is happy to announce that their digital campaigns for Maruti Suzuki Baleno and Swift have won Gold and Silver, respectively, at the E4M Impact Digital Influencer Awards 2021, in the category ‘Best use of video (automotive)’. Crafted by Hakuhodo Sync and AdGlobal360, these campaigns are a testament to the impact video content can create across the digital landscape.
The prestigious E4M Impact Digital Influencer Awards have been formed to celebrate digital campaigns which employ influencer marketing strategies to drive desired business results for brands.